Marketing & Campaigns

• Fully own the marketing budget and oversee marketing campaign spend 

• Plan and manage integrated marketing campaigns (digital, print, on-ground)

• Oversee content calendars for social media, email, and website promotions

• Collaborate with designers, copywriters, and video teams on creative assets

• Work with external PR agency on key pitches for 2026

Audience Growth & Engagement

• Drive ticket sales and registrations through targeted campaigns (digital and other)

• Analyze audience insights and campaign performance to optimize reach

Brand Strategy & Positioning

• Develop and execute the festival’s marketing strategy aligned with overall goals

• Ensure consistent brand voice, tone, and visual identity across all touchpoints

• Strengthen the festival’s positioning among readers, authors, publishers, and partners

Partnerships & Collaborations

• Ensure brand alignment in all partner communications and co-branded materials

• Support sponsorship deliverables and visibility commitments

Required Skills & Qualifications

• Analytical approach to marketing with a data-driven mindset 

• Bachelor’s degree in Marketing, Communications, Media, or related field

• 2–5 years of experience in brand marketing, events, or cultural organizations

• Strong understanding of branding, storytelling, and content marketing

• Experience with social media platforms, email marketing, and analytics tools

• Excellent written and verbal communication skills

• Passion for literature, arts, and cultural events

Preferred Attributes

• Experience working on marketing campaigns in an agency or start-up

• Experience working on festivals, live events, or large-scale campaigns

• Familiarity with publishers, authors, or literary communities

• Ability to work in fast-paced, deadline-driven environments

• Creative thinker with strong attention to detail

What We Offer

• Opportunity to work with leading authors and thinkers and a great team 

• Creative freedom to shape and scale a high-impact cultural brand

• Exposure to large-scale event marketing and partnerships

• A collaborative and intellectually stimulating work environment